B2B Marketing for Sustainable Business Growth
I take a digital-first approach to marketing, using proven, best-in-class strategies to tell your unique brand story, connect you with your desired target audience, and drive qualified leads for your business.
What can a Fractional CMO do for your business?
I emphasize marketing strategies that are sustainable, so your investments in marketing will continue to pay off over time. Taking a strategic approach to brand building and demand generation is not only foundational to your business, but sets the stage for future growth.
Marketing Strategy
Create your brand and position your company to effectively compete in today’s market. Benefit from 20+ years of progressive work experience at small and large tech companies.
Budget Oversight | Brand Building | Company/Brand Narrative | Market Research | Competitive Analysis
Digital Marketing
Transform your marketing through strategic digital marketing efforts, and build a best-in-class tech stack that empowers your team, scales with your business, and fits your budget.
Social Media | Website Development | Content Marketing | Organic Search (SEO) | Paid Search (SEM)
Campaign Management
Benefit from hands-on campaign management experience, or optimize your existing marketing campaigns with proven best practices gleaned from real-world experience.
Event Management | Demand Generation | Inbound Marketing | Paid Advertising | Agency Evaluation & Management
PR & Communications
Ensure the market understands your technology business with a clear communications strategy that puts your best foot forward and sets your company up for future success.
Crisis Communications | Corporate Communications | Media Relations | Earned & Paid Media | Thought Leadership
Project Management
Support your new product launches with a comprehensive approach to product marketing that meets both the internal and external needs of your growing technology business.
Product Promotions | Product Positioning | Product Pricing | Channel Strategy | Sales Enablement
Executive Experience
Not quite ready for a full-time CMO, but still need a top-tier marketing program? Benefit from expert marketing guidance on a part-time, contract, or contract-to-hire basis.
Project Management | Marketing Plan Development | Product/Market Fit | Team Mentoring | Agency/Contractor Management
“Jolene wrangled our marketing back into line after several failed attempts. She worked hard with little resources to get our corporate website and materials to a very high standard. She was resourceful to a fault and pleasant to work beside.”
- Ed R.
“Jolene is far and away one of the most talented managers I have ever had the pleasure of working with. She consistently draws the highest quality work out of her team by creating a positive environment and through leading by example. She is visionary, strategic, technical, creative, and extremely personable. I could not recommend her enough for any marketing, business development or product management role.”
- Sean G.
Ready to Connect?
If you’re ready to reinvent the way your business thinks about B2B marketing, get in touch for a no-obligation consultation.
Jolene Wiggins | Fractional CMO 